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Johnnie Moore
Simple Ideas, Lightly Held
Summary
Way too many organisational guides trade in complicated rules for dealing with uncertainty. None of them capture the real mystery of what it is to grow something new. It’s a bit like putting up an elaborate rococo trellis and not noticing that instead of a Russian vine, someone’s planted potatos.
In “Simple Ideas, Lightly Held” I suggest some simple practices that allow groups of people to make the most of a complex world, instead of making life, and organisations, complicated and rigid.
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Biography
I started my career working as researcher/speechwriter to Lord (Alan) Sainsbury. After that I became a copywriter and then a planner in advertising.
After working in agencies for four years, I started my own marketing consultancy in 1988. I've worked primarily in business-to-business and financial with clients including The Stock Exchange, JP Morgan Fleming, Schroders and Gartmore.
I work as a facilitator and consultant. I've a strong background in marketing and am interested in the human aspects of organisation. Some call what I do the "soft" skills... or the "touchy feely" stuff. I prefer to think I can combine a certain amount of business logic with an appreciation of the ability of humans to surprise and amaze us.
In the last few years I've invested a lot of time in personal development, training in NLP (which I give mixed reviews), using theatrical improvisation in business and a post-graduate course in humanistic psychotherapy. These experiences have changed how I think about marketing and the way I engage with my clients.
I'm also a founder of the
Clarity Partnership and a founder member of the
Applied Improvisation Network. I'm an associate with
Smith Associates and a co-author of the book,
Beyond Branding.
I'm a contributor to
Corante Brandshift, an online forum discussing many different aspects of branding theory and practice.
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